FTC Ad Law is a Los Angeles-based law firm specializing in marketing and advertising law. Led by attorney Bill Rothbard, who has over three decades of experience as a former Senior Official with the Federal Trade Commission, the firm offers services to manage and mitigate legal risk in online and direct response advertising campaigns. They provide guidance on legal issues related to advertising compliance, review marketing practices for federal and state law compliance, represent clients in investigations and litigation, counsel on privacy compliance, negotiate contracts, protect trademarks and copyrights, and prepare sweepstakes and contest promotion rules. Clients have praised the firm for their knowledge, expertise, and effective representation in matters requiring quick handling.