Tracer is a brand protection software and service provider that offers anti-counterfeit technology to protect brands, reputations, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology to quickly identify and take action against brand violations on digital platforms; Tracer Registrar, an ICANN-accredited platform for registering and managing domains; and Customer Success, which provides expert support and guidance. Tracer's powerful AI technology, combined with the expertise of their data scientists and analysts, allows them to find violations and enforce action in a short amount of time. They offer multi-channel brand protection coverage across domains, social media platforms, app stores, websites, marketplaces, paid search and advertising platforms, as well as NFT marketplaces and Web3 social channels.